Soft N Dry Diapers Corp., a manufacturer tree-free disposable baby diapers, has launched ecoLite Core, its advanced diaper core technology. Designed to replace the company’s first-generation ecoFlex line, the new ecoLiite Core offers superior performance and sustainability for OEMs and retailer-owned brands, with a focus on compliance and reporting with the new EU Deforestation-Free Regulation (EUDR).

Utilizing advanced materials and innovative engineering, the new core enhances absorbency, durability and comfort while maintaining a 100% tree-free formulation. This ensures a reduced carbon footprint and greater cost efficiency for all market participants across the board compared to traditional tree fiber-based diaper cores.

“As we introduce ecoLiite Core to the market, we’re taking a crucial step in revolutionizing the disposable diaper industry towards profitability and sustainability,” says Matthew Keddy, CEO of Soft N Dry. “Our new ecoLiite Core technology not only meets the highest standards of performance and comfort but also addresses the global demand for eco-friendly baby care products. Additionally, ecoLiite Core equips OEM partners and retailers with robust Environmental, Social and Governance (ESG) and sustainability reporting tools, enabling them to meet growing consumer expectations for transparency and ethical sourcing in the new tree-free diaper EUDR era.”

The European diaper market is undergoing substantial growth, with the market size reaching 44.3 billion units in 2023 and projected to grow to 70.1 billion units by 2032, according to the IMARC Group. This growth represents a compound annual growth rate (CAGR) of 5.1% from 2024 to 2032. The baby diaper market’s revenue in Europe is anticipated to reach $9.34 billion in 2024, driven by increasing demand for baby care products across the continent.

With the new EU Deforestation-Free Regulation taking effect on January 1, 2025, diaper companies operating in the European Union will face stringent new requirements to ensure their products do not contribute directly to deforestation. This regulation mandates strict reporting standards for products containing key commodities, such as wood commonly used in most disposable baby diapers in the form of processed wood fiber diaper cores, to ensure they are sustainably sourced and deforestation-free. As a result, OEMs, retailers, and 449 million consumers in Europe must adapt to rigorous new sustainability standards and a tree-free diaper era.

Soft N Dry’s ecoLiite Core is strategically positioned to meet these new demands. As a tree-free alternative, it offers a sustainable, high-performance solution that aligns perfectly with EUDR requirements. By integrating ecoLiite Core into their own products, manufacturers and retailer customers of Soft N Dry can ensure compliance with upcoming regulations, provide sufficient reporting, reduce their environmental impact and cater to the increasing market of eco-conscious consumers and the growing demand for change.